Portfolio

Translating brand heritage into modern, performance-driven storytelling. Through strategic CRM, digital launches, and high-impact social creative, building scalable design systems that unify touchpoints, strengthen the consumer journey, and drive measurable business growth.

Crafting a compelling brand narrative through International 360 campaigns, Direct-to-Client strategies, and impactful social media initiatives, while implementing an engaging design system to achieve business objectives.

Developing an engaging brand narrative through campaigns, events, and educational materials while implementing a cohesive design system.

Implementing a brand ecosystem to engage the community by updating the aesthetic and creating new design systems during the Covid-19 pandemic.

Designing a distinctive skincare brand through holistic product storytelling, elevated visual identity, and thoughtful packaging systems, while integrating sustainable materials and modern aesthetics to enhance consumer connection and achieve market impact.

Directing web and app development, video content, trade show materials, field trend studies, and packaging designs.

Cultivating trust with prospective dinner guests by sharing engaging stories and showcasing the brand vision.

Exploring and designing an experimental in-house eyeshadow palette that could be used for a collaboration to launch through Ipsy's monthly subscription service.

Maintaining a high level of consistency through established brand guidelines across multiple evergreen assets to create cohesive brand identity and messaging.